Save The Polaroid. Save The World

On February 8, 2008, Polaroid Corporation announced that it will discontinue production of all instant film. An understandable move in light of the proliferation of cheap digital compact cameras, but as disastrous move for many Polaroid enthusiasts, on anyone who simply wants to instantly create unique and interesting images.

There looks to be roughly enough stock to last until 2009, but after that the film could go the way of the dinosaur! - Rick Nunn

So what can we do about it?

savepolaroid.com have been assembling articles, links, stories and planning out the best way to create a joint effort to save instant film.

Let the big boys know we’re serious about keeping instant film alive. Write to them using the addresses listed on savepolaroid.com or download their Action Pack, which has pre-written and addressed postcards you can post to Polaroid, Fuji and Ilford, telling them why instant film should be saved.

Don’t allow corporate america to stifle your creativity. Download your action pack now. Do it. Do it now.

http://www.savepolaroid.com/download-the-action-pack/

Credit for the photo goes to Jürgen Kreileder

Update 19/03/2008: Today, Liad Cohen pointed me in the direction of the BOYCOTT POLAROID! flickr group.

When Petters Group Worldwide purchased the remnants of the once great Polaroid company in 2005, the decision was made immediately to kill the production of instant cameras and all films.

Last month, the announcement finally came that all Polaroid film production has ceased.

Now, Petters/Polaroid is trying to sell us on their new ZINK cameras, crappy digital cameras with a paper output option. Further, we are being urged to consume Polaroid-branded televisions, DVD players, etc..

You’ve killed our photo love Petters, YOU BASTARDS!!! We are thousands strong and we will boycott your greedy asses til the day we die.

Think about it, Mr. Petters. You bought Polaroid solely because you covet the name/logo recognition. Now that you’ve divorced the company from it’s key product line, you’re left with nothing of value. As well, you’ve angered a swarm of artists, designers, creatives and professionals - the very people who create the ads and propaganda you depend upon. Bad, bad move.